Our journey began in 1964.

The business acumen of Premji and Nenbai Savla saw the formation of an enterprise named Paras Products.

Under this trade name, they launched Apna Brilliantine which became a leading product in the brilliantine space. With superior customer experience and through word-of-mouth, Apna still enjoys devout customers.

At a young age, the founders’ sons Dhirajlal and Kantilal Savla joined the business. Soon after, they introduced Apna Petroleum Jelly which has now become a regular household product.

In 2004, with the objective of providing natural healthcare, Paras Products diversified the product line and introduced two Ayurvedic products, Apna Menthogreen Pain Balm and GreenKure Pain Relief Oil. These products offer nature's solution for pain relief to people from all walks of life.

Even today, after years of inception, Paras Products sincerely follows the guiding philosophy set by the founders - 'focus on superior quality'.

All products are made in a modern factory with state-of-the-art technology to ensure best practices and efficiency.

We are privileged to have dedicated customers who have used and appreciated our products over generations.
We cherish the loyalty of our customers and strive to work towards our goal of being YOUR WELLNESS COMPANION!

Dhirajlal Savla

BCom graduate. Handles the marketing and finance aspects of the business. He has been instrumental in setting up a strong presence across India.

Kantilal Savla

BSc graduate. Handles production. He has been instrumental in setting up a state-of-the art production facility with high standards of quality ingredients, hygiene and efficiency.